Daily care for sensitivity and gums, with whitening benefits

Sensodyne Sensitivity 7 Gum Whitening Toothpaste is a dual-action toothpaste designed for people who experience tooth sensitivity and also deal with gum problems. With a low-abrasion formula intended for regular use, it supports everyday oral care by helping shield sensitive areas, supporting gum health, and gradually improving the look of surface stains.

What it does

• Helps relieve tooth sensitivity by building a protective layer over sensitive areas.
• Targets and helps remove plaque bacteria associated with gingivitis to support healthier gums.
• Helps reduce swollen, bleeding gums when used consistently as part of a daily routine.
• Gently lifts stains for whiter-looking teeth with continued use.
• Daily fluoride toothpaste suitable for brushing twice a day.

Who it’s for

• Adults looking for one toothpaste that addresses both sensitivity and gum care.
• Anyone who wants a daily toothpaste that helps reduce the look of surface stains while remaining gentle in use.

Cautions & notes

• Products containing stannous fluoride may cause surface staining in some people; adequate brushing may help prevent staining, and stains are typically removable by a dentist.
• If gum symptoms (such as bleeding) persist or worsen, consult your dentist.
• Keep out of reach of children and follow the on-pack label directions.
• Do not store above 30°C (86°F).